• Romero Britto

    “Portrait of Michel Roux 2 1990 64x72 - Huge Mural Size - ABSOLUT”

    Original Painting : Acrylic on Canvas
    Size: 60.00x72.00 inches  |  152x183 cm
    Framed : 62.00x74.00 in  |  157x188 cm
    Edition: Original
    Motivated Seller Reduced New
    🔥🔥Huge Mural Size 1990 Framed Acrylic on Canvas - Inquire HUGE Price Reduction
    $$$$$$$
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    Year1990
    Hand SignedLower Center and on Verso 
    Condition Excellent 
    Framed without GlassBlack Frame 
    Purchased fromGallery 2001 
    Story / Additional InfoMichel Roux, a French-born liquor executive who used a distinctive and witty advertising campaign to turn Absolut, a little-known Swedish brand, into the top imported vodka in the United States. His artistic approach to branding Absolut vodka was groundbreaking, and its influence cannot be underestimated. Roux wasnt afraid to push boundaries or ruffle feathers. The Absolut Warhol campaign was followed by one with Keith Haring, Kenny Scharf, Ed Ruscha, Leroy Neiman and Arman. All totaled, Roux estimates that he worked with around 3,000 artists, including musicians and choreographers; his work in the arts community gives him enormous satisfaction.
    In 1988, Britto moved to Miami and emerged as an international artist. In 1989, his work caught the attention of Michel Roux, founder of Absolute Vodka Absolutions Art advertising campaign, who asked Britto to transform the appearance of an Absolute bottle for an ad campaign that would be seen by millions all over the world. 
    Certificate of AuthenticityAbsolute Americana Art Gallery 
    Additional InformationHUGE Price Reduction 
    LID165747

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