Portrait of Michel Roux 2 1990 64x72 - Huge Mural Size - ABSOLUT

Year1990

Hand SignedLower Center and on Verso 

Condition Excellent 

Framed without GlassBlack Frame 

Purchased fromGallery 2001 

Story / Additional InfoMichel Roux, a French-born liquor executive who used a distinctive and witty advertising campaign to turn Absolut, a little-known Swedish brand, into the top imported vodka in the United States. His artistic approach to branding Absolut vodka was groundbreaking, and its influence cannot be underestimated. Roux wasnt afraid to push boundaries or ruffle feathers. The Absolut Warhol campaign was followed by one with Keith Haring, Kenny Scharf, Ed Ruscha, Leroy Neiman and Arman. All totaled, Roux estimates that he worked with around 3,000 artists, including musicians and choreographers; his work in the arts community gives him enormous satisfaction.
In 1988, Britto moved to Miami and emerged as an international artist. In 1989, his work caught the attention of Michel Roux, founder of Absolute Vodka Absolutions Art advertising campaign, who asked Britto to transform the appearance of an Absolute bottle for an ad campaign that would be seen by millions all over the world. 

Certificate of AuthenticityAbsolute Americana Art Gallery 

Additional InformationHUGE Price Reduction 

LID165747

Romero Britto - Brazil

Art Brokerage: Park West Artist: Romero Britto Brazilian Artist: Britto's work captures the attention of both youthful spirits and educated art collectors, through his vibrant colours, playful themes and hardedged compositions. It is this unique talent which has established Romero Britto an artistic entity in South Florida, as well as granted him a significant presence in the US, Europe and Asia. In a multitude of mediums and endless themes, Britto's art provides a glimpse of his personal life experiences. Easily recognized, Britto's paintings, prints and sculpture is unmistakably modern, bold and colorful. Britto's style often combines the artistic technique of Pop art with the intricate compositional quality of Cubism. In an effort which brings his work to the masses, Romero Britto constantly reinterprets the meaning of art and its role in contemporary life. Major paintings and sculpture Listings wanted.